Recently, Cisco released the results of the Cisco Customer Experience Report focused on retail banking. The report examined consumers’ desires for a more personalized banking experience that would help simplify the management of their finances over multiple channels. It also looked at their views on privacy and the use of financial management tools.
Some of the key findings from the report include:
- Consumers identified the most important attributes when interacting with their financial institution or advisor as: availability (63%), competence (65%) and efficiency (68%).
- The majority (71%) indicated being comfortable with the increasing use of virtual communications in addition to in-person financial conversations.
- When it comes to the personalized services consumers want from their bank, 77% indicated a desire for more identity theft security, 74% wanted advice to increase their savings, 67% requested more financial education and 47% wanted an assessment of their financial status.
Overall, the report concludes that consumers have an interest in more personalized, timely and valuable connections with their banks. For more highlights and key facts from the report, please visit Bank News.